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Consumers are increasingly willing to trust AI agents with shopping decisions, according to Accenture’s 2026 Consumer Pulse Research. The study found that 74% of respondents would trust an AI shopping agent more than their best friend.
Nearly all marketers are using AI daily, but 78% of consumers wish they wouldn't, according to Canva's 2026 report. The findings reveal a growing trust gap between marketers and consumers.
